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This year's
e-Learning exhibition Learntec in Karlsruhe was very successful for
Comartis once again.
 One of the highlights
was the workshop "Quality Management within the Further Education
Process", carried out by Omar Lahyani, CEO of Comartis , Torsten Maier, head of the
technical/sales and bank application  education at Raiffeisen Schweiz, and Frank Schirmer, managing
director of Learnvision.
Torsten Maier from Raiffeisen Schweiz represented the user
perspective. He demonstrated the practical implementation of
education controlling and underlined the fact that good management
of education must be given the same importance as other relevant
business processes.
Frank Schirmer from Learnvision supports
international companies in improving their return on investment in
the education process. Schirmer revealed how education and business
goals can be defined and how the activities performed can be
usefully measured.
Omar Lahyani from Comartis showed with which
of the i-qBox e-Learning solution modules
education controlling can be comprehensively implemented and
automated in large companies.
What was the goal of this workshop?
The
workshop alerted participants to important elements of quality
management in further education processes. In addition, parallels
between marketing and education were addressed. The marketing
processes of large companies have been very systematic for a long
time: precise plans are developed outlining how campaigns should
proceed, target groups are defined, measures are developed and
business goals marked out. Subsequently, the selected measures are
carefully examined to decide whether they were successful or not. In
the education sector, it is still the case, even in large companies,
that education is not directly connected to and evaluated in terms
of business goals. In 2005, for example, US companies spent 13.1
billion dollars on education tools and services but only 8 percent
of these companies measured the return on investment of their
education processes... Our goal is to professionalize education
processes and harmonize them with business goals such as has been
the case in marketing for years.
Who took part in your workshop?
The
participants were representatives from leading businesses in the
automotive, the insurance and the consulting industries as well as
representatives from the schooling and the public administration
sectors.
What were the highlights of the
workshop?
Discussions surrounding the following
questions were particularly interesting:
- Which elements do you expect from holistic education
controlling?
- How can quality management be harmonized with business
processes?
- What hurdles must be expected when introducing QM measures in
further education?
We discussed the consequences of various measures for companies.
The participants became very involved and active in the workshop.
What was the bottom line of the
discussion?
Companies invest large amounts into their
education budget. They are trying increasingly harder to qualify
their own staff for work routines through internal further education
or e-Learning. With this they aim to guarantee added value to
education processes. The question companies need to ask themselves
is how to harmonize education processes and business goals while at
the same time ensuring that the further education quality is
optimally controlled and sustained.
The basis for success is the
careful definition of measurable business goals for further
education activities, incorporated with a comprehensive, automated
evaluation solution. | 
